Hy Dairies Case - 1044 Words

âž ¢ Who has to make recommendation/decision: Rochelle Beauport âž ¢ Has to do what: To decide to either confront Gilman and change what she perceives as sexist and/or racist practices or to leave the company âž ¢ Why: Despite improving the sales of her brand (ice cream) for Hy Dairies she believes she is being â€Å"sidelined† because the company did not want women or minorities in top level management positions. âž ¢ When: Within the next few days, before she is assigned to her new job. âž ¢ To Whom do they make recommendation: Syd Gilman Analysis A. Issues and Symptoms (cause and effects) OB issue: Potential sexist and racist practices Evidence: 1. At Beauport’s previous job she was told that women would not†¦show more content†¦Internal Analysis of Systems, Structures, Individuals, Team, Organization Communication Issues Using the Johari Window Beauport’s goals to progress herself within marketing management are â€Å"hidden† to others including Gilman which is why he believes he is rewarding her while she believes she is a victim of sexism/racism in the workplace. There has been no effort by HY Dairies to evaluate and identify Beauport’s personal career goals. Stereotyping There are many stereotypes within this case 1. Gilman has assumed that because he held the position and it had been beneficial in his advancement within Hy Dairies that this is the best route for all employees looking to achieve that goal. 2. Because Beauport is a woman or a minority she cannot handle the responsibility of advancing in the field of marketing management. She believes this because her previous employer had this mindset. 3. The fact that she assumes she is being moved because of sexist or racist views is also stereotyping her workplace and superiors because the move is different than what she envisioned for herself Alternatives Decision CriteriaShow MoreRelatedCase 3.1 Hy Dairies1695 Words   |  7 PagesCase Study 3.1 HY DAIRIES, INC. Discussion Questions: 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. The case covers issues of how perceptions affect individual decision-making process. As an introduction, Syd Gilman, the vice marketing president at Hy Dairies perceived Rochelle Beauport as a potential marketing staff responsible to improve the sagging sales of Hy’s gourmet ice cream brand, thus decided to reward her with a new post ofRead MoreHy Dairies Case Study Essay664 Words   |  3 PagesSample Assignment   Read Case Study 3.1, Hy Dairies, on pages 85 and 86 in your textbook, and answer Discussion Questions 1–3 on your own before checking the suggested answers below.   Suggested Answers to Case 3.1   1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. It may seem that this case involves stereotyping—specifically, that Syd Gilman has stereotyped Rochelle Beauport. In fact, there is no apparent evidence of this stereotypingRead MoreCase Study: Hy Dairies, Inc.†866 Words   |  4 PagesCase Study Hy Dairies, INC.† The case study, â€Å"Hy Dairies, Inc.†, highlights an individual, Rochelle Beauport, whose career with the company seemed promising after a successful two quarters of increased sales of Hy’s gourmet ice cream. Syd Gilman, the vice president of marketing, was so impressed with Beauport’s effort and hard work that he decided to positively reinforce her achievement by offering her a position where he believed she would gain experience from higher profile work (Human BehaviorRead MoreCase Analysis : Hy Dairies, Inc. Essay1394 Words   |  6 Pages Case Analysis of Hy Dairies, INC Kashyap Pd. Marahatta BUS 540 Organizational Behavior Professor: Shirley Chuo Westcliff University 25/10/2016 â€Æ' Abstract This paper is prepared as an analysis of the case of Hy Dairies, Inc. This will mainly focus on showing the affects of stereotyping in organisations in the real world, taking the incident that occurred at HY Dairies, Inc. It will also try to provide ways which organisations can adopt to minimize stereotypes or its affects as seen in the organisationRead MoreCase Study Hy Dairies, Ltd Essay811 Words   |  4 PagesCase Study Hy Dairies, Ltd. 1. What symptoms exist to suggest that something has gone wrong? The sales volume and market share of Hy Dairies’ gourmet ice cream brand had picked up significantly over the past two quarters compared with the previous year. As the vice president of marketing at Hy Dairies, Syd Gilman credited this achievement to Rochelle Beauport, the assistant brand manager at the time, and decided to reward her with a newly vacated post of marketing research coordinator. BasedRead MoreHys Dairies Case Study Essay1094 Words   |  5 Pages| Case Study 3.1 | Hy Dairies, Ltd. | | Rochelle Beauport, Assistant Brand Manager at Hy Dairies, is a member of a visible minority group. She enjoys her position with the company as she finds it both challenging and it has the ability to directly impact the company’s profitability. During her most recent annual performance review, Beauport was offered a new position as a Market Research Co-ordinator. This position is a lateral move. Syd Gilman, the Vice President of Marketing, is offeringRead MoreA Large Midwestern Milk Products Manufacturer1554 Words   |  7 PagesHy Dairies, Inc. is â€Å"a large Midwestern milk products manufacturer†. (McShane Von Glinow, 2013) The company recently saw increased sales and market share over the past two quarters, which was tied to a marketing campaign used to boost the sales of the company’s gourmet ice cream brand. Rochelle Beauport, who is an assistant brand manager, joined the team from another food products company and is â€Å"one of the few women of color in the marketing management.† (McShane Von Glinow, 2013) She isRead MorePersonal Health Organization Defines Good Nutrition1556 Words   |  7 PagesPersonal Nutrition Case Study The World Health Organization defines good nutrition as an â€Å"adequate, well-balanced diet combined with regular physical activity† (World Health Organization, 2017). It is often difficult for a college student to maintain good nutrition due to a very limited income. An inadequate amount of time to exercise and prepare/eat meals also plays a role in a college student’s nutritional habits. Most college students toss good nutrition out the window and migrate towards foodsRead MoreIs Noosa Finest Yoghurt?1771 Words   |  8 Pagesdistribute in the United States. (noosa yoghurt, n.d.) She partnered with a local dairy farmer known for his commitment to quality, Rob Graves, to bring the product to life in the United States. I took a trip to Hy-Vee, a Midwestern grocery chain, to make my retail visit. I made this research part of my regular weekly shopping ordeal, however being a busy mom and fulltime manager, I have been taking advantage of Hy-Vee’s online ordering and delivery as of late. This may explain why I haven’t seenRead MoreHy Diaries Inc899 Words   |  4 PagesCase study 3.1: HY DAIRIES, INC. 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. Stereotyping is the process of assigning traits to people on the basis of their membership in a social category. Stereotypes generally have some inaccuracies, some overestimation or underestimation of real differences, and some degree of accuracy. One problem with stereotyping is that stereotypes under certain conditions, such as the degree to which they